BP Mandal College of Engineering, Madhepura, Bihar
B.Tech, Computer Science and Engineering
August 2020 — September 20247.5 CGPA
Open to High-Impact Growth Opportunities
What I'm Looking For
Hello, my name is Nikhil Kumar a Performance Marketer focused on building measurable digital growth. I work across Google Ads, Meta Ads, SEO, Lead Generation and Social Media Management, backed by experience in AI-assisted web development, UI/UX and digital automation. I’m looking to collaborate with ambitious brands and businesses where I can combine performance marketing, creativity and technology to build stronger digital presence, generate quality leads and drive sustainable growth. I’m looking to work with ambitious businesses and brands where I can build high-performing campaigns, strengthen their digital presence and turn marketing efforts into measurable results.
Education
S.B.R College Barh, Patna
Senior Secondary Education ( BSEB Class XII )
April 2018 — May 202064%
Adarsh High School Dakshinichak
High School ( BSEB Class X )
April 2016 — March 201857%
Skills.
Performance Marketing
7 skillsGoogle AdsMeta AdsLead GenerationCampaign OptimizationAudience TargetingPerformance AnalyticsConversion Optimization
UI/UX Design
8 skillsFigmaAdobe XDWireframingPrototypingUser Flow DesignMobile UI DesignResponsive DesignDashboard UI
Creative & Social Media
9 skillsCanvaSocial Media ManagementSocial Media StrategyContent PlanningPosts & ReelsSocial Media CreativesPost & Banner DesignBrand IdentityVisual Consistency
Web Development & AI Automation
10 skillsAI-Assisted Web DevelopmentChatGPTClaudeGeminiGoogle StitchAntigravityAI AutomationAI PromptingWebsite DevelopmentLanding Page Development
Deployment & Digital Systems
8 skillsWebsite DeploymentHosting & Domain SetupCodeCanyon DeploymentAdmin Panel SetupERP SolutionsHospital Management SystemsHRMSSchool ERP
Performance Marketing
7 skillsGoogle AdsMeta AdsLead GenerationCampaign OptimizationAudience TargetingPerformance AnalyticsConversion Optimization
UI/UX Design
8 skillsFigmaAdobe XDWireframingPrototypingUser Flow DesignMobile UI DesignResponsive DesignDashboard UI
Creative & Social Media
9 skillsCanvaSocial Media ManagementSocial Media StrategyContent PlanningPosts & ReelsSocial Media CreativesPost & Banner DesignBrand IdentityVisual Consistency
Web Development & AI Automation
10 skillsAI-Assisted Web DevelopmentChatGPTClaudeGeminiGoogle StitchAntigravityAI AutomationAI PromptingWebsite DevelopmentLanding Page Development
Deployment & Digital Systems
8 skillsWebsite DeploymentHosting & Domain SetupCodeCanyon DeploymentAdmin Panel SetupERP SolutionsHospital Management SystemsHRMSSchool ERP
Career Trajectory & Impact
Work Experience.
A journey across performance marketing, design, UI/UX and digital products.
June 2026 – Present · Patna, Bihar
Senior Digital Marketing Executive
Managing performance marketing campaigns, client websites, lead generation, SEO, and digital growth across multiple projects.
Performance Marketing
- •Running and optimizing Meta Ads & Google Ads campaigns focused on lead generation.
- •Managing campaign targeting, budgets, creatives, and performance optimization.
- •Tracking lead quality and improving campaign performance through continuous analysis.
- •Managing multi-location campaigns and digital marketing requirements.
- •Managing end-to-end digital growth for multiple client projects.
- •Handling complete digital presence from campaign planning to execution.
Website Operations
- •Developing and maintaining business websites & landing pages using AI-assisted workflows.
- •Handling complete website deployment, hosting, domain, and live-server setup.
- •Setting up and customizing admin panels and web-based systems.
- •Working with digital systems including School ERP, Hospital Management & HRMS solutions.
- •Managing hosting, domains, SSL and server-side setup.
- •Deploying and configuring ready-made CodeCanyon solutions.
SEO & Social Media
- •Implementing On-Page SEO, keyword optimization, meta tags, and content optimization.
- •Optimizing website structure and content for search visibility.
- •Managing and optimizing Instagram, Facebook & LinkedIn business accounts.
- •Planning social media content and creating creatives using Canva.
AI & Digital Workflow
- •Using ChatGPT, Claude, Gemini, Antigravity & Google Stitch for faster development and ideation.
- •Building websites and digital assets through AI-assisted workflows.
- •Using AI for content, research, automation and development assistance.
Healthcare & Business Solutions
- •Working on digital solutions for healthcare and business organizations.
- •Deploying and configuring Hospital Management Systems, School ERP and HRMS.
- •Handling website/system setup according to project requirements.
Digital Presence
- •Optimizing business profiles and social media accounts for stronger online presence.
- •Planning digital content and improving brand visibility across platforms.
- •Combining SEO, social media and paid marketing into a unified digital strategy.
Shwastik Tech Solutions Private Limited
swastik.ai ↗Digital Marketing Executive
Worked across Digital Marketing, UI/UX, HMS/ERP/HRMS, Web & App Projects, and Creative Design.
Digital Marketing
- •Planned, managed and optimized Meta Ads & Google Ads campaigns.
- •Worked on lead generation, audience targeting and campaign optimization.
- •Monitored campaign performance to improve reach, leads and conversions.
- •Developed marketing creatives and campaign concepts for paid advertising.
- •Supported digital marketing strategies based on campaign and business objectives.
UI/UX & Digital Products
- •Worked on DMCH Hospital Management System (HMS) under a Government Tender Project.
- •Designed HMS UI/UX for hospital workflows and digital modules.
- •Created dashboards, interfaces and user flows for the system.
- •Collaborated with the development team during design implementation.
ERP & Digital Systems
- •Worked on School ERP system interfaces and workflows.
- •Worked on HRMS system and dashboard requirements.
- •Contributed to E-commerce websites and applications.
- •Worked on web-based management systems and digital product interfaces.
- •Supported product requirements and interface improvements.
Graphic & Creative Design
- •Designed social media posts, banners and marketing creatives.
- •Created campaign creatives using Canva.
- •Maintained visual consistency across digital platforms.
- •Coordinated with marketing, design and development teams.
Srev Evolution Private Limited
Current Role
June 2026 – Present · Patna, Bihar
Senior Digital Marketing Executive
Managing performance marketing campaigns, client websites, lead generation, SEO, and digital growth across multiple projects.
Performance Marketing
- •Running and optimizing Meta Ads & Google Ads campaigns focused on lead generation.
- •Managing campaign targeting, budgets, creatives, and performance optimization.
- •Tracking lead quality and improving campaign performance through continuous analysis.
- •Managing multi-location campaigns and digital marketing requirements.
- •Managing end-to-end digital growth for multiple client projects.
- •Handling complete digital presence from campaign planning to execution.
Website Operations
- •Developing and maintaining business websites & landing pages using AI-assisted workflows.
- •Handling complete website deployment, hosting, domain, and live-server setup.
- •Setting up and customizing admin panels and web-based systems.
- •Working with digital systems including School ERP, Hospital Management & HRMS solutions.
- •Managing hosting, domains, SSL and server-side setup.
- •Deploying and configuring ready-made CodeCanyon solutions.
SEO & Social Media
- •Implementing On-Page SEO, keyword optimization, meta tags, and content optimization.
- •Optimizing website structure and content for search visibility.
- •Managing and optimizing Instagram, Facebook & LinkedIn business accounts.
- •Planning social media content and creating creatives using Canva.
AI & Digital Workflow
- •Using ChatGPT, Claude, Gemini, Antigravity & Google Stitch for faster development and ideation.
- •Building websites and digital assets through AI-assisted workflows.
- •Using AI for content, research, automation and development assistance.
Healthcare & Business Solutions
- •Working on digital solutions for healthcare and business organizations.
- •Deploying and configuring Hospital Management Systems, School ERP and HRMS.
- •Handling website/system setup according to project requirements.
Digital Presence
- •Optimizing business profiles and social media accounts for stronger online presence.
- •Planning digital content and improving brand visibility across platforms.
- •Combining SEO, social media and paid marketing into a unified digital strategy.
Shwastik Tech Solutions Private Limited
Nov 2024 – March 2026 · Remote
Digital Marketing Executive
Worked across Digital Marketing, UI/UX, HMS/ERP/HRMS, Web & App Projects, and Creative Design.
Digital Marketing
- •Planned, managed and optimized Meta Ads & Google Ads campaigns.
- •Worked on lead generation, audience targeting and campaign optimization.
- •Monitored campaign performance to improve reach, leads and conversions.
- •Developed marketing creatives and campaign concepts for paid advertising.
- •Supported digital marketing strategies based on campaign and business objectives.
UI/UX & Digital Products
- •Worked on DMCH Hospital Management System (HMS) under a Government Tender Project.
- •Designed HMS UI/UX for hospital workflows and digital modules.
- •Created dashboards, interfaces and user flows for the system.
- •Collaborated with the development team during design implementation.
ERP & Digital Systems
- •Worked on School ERP system interfaces and workflows.
- •Worked on HRMS system and dashboard requirements.
- •Contributed to E-commerce websites and applications.
- •Worked on web-based management systems and digital product interfaces.
- •Supported product requirements and interface improvements.
Graphic & Creative Design
- •Designed social media posts, banners and marketing creatives.
- •Created campaign creatives using Canva.
- •Maintained visual consistency across digital platforms.
- •Coordinated with marketing, design and development teams.
Honors, Recognitions & Milestones
Achievements & Impact.
🏆
IIT Patna Fellowship
Received ₹10,000/month for 6 months through the TIH, IIT Patna CSE Fellowship Programme.
⚡
Startup Bihar Funding
Secured ₹10 lakh in seed funding through Startup Bihar to support startup development, product building and business growth.
🎖️
BSRDCL Government Project
Worked on the BSRDCL government website project, contributing to website development, deployment, hosting and digital implementation.
🥉
Government Healthcare Projects
Worked on government healthcare technology projects, including DMCH Hospital Management System, with a focus on UI/UX, dashboards and digital workflows.
Featured Work
Projects.
Digital experiences, campaigns & products I’ve built and grown.
Good News IVF - Digital Growth & Web Development Case Study
Managed the complete digital presence of Good News IVF, handling website development, admin panel, performance marketing, SEO and social media management. Developed the clinic website and supported its ongoing digital presence while running Meta and Google Ads campaigns focused on healthcare lead generation. Managed ₹3.20L+ in advertising spend, generating 16.3M+ impressions and optimizing campaigns through audience targeting, creative testing and performance analysis.
Website DevelopmentAdmin PanelMeta AdsGoogle AdsHealthcare MarketingLead GenerationSocial Media ManagementOn-Page SEOContent StrategyCampaign Optimization₹3.20L+ Ad Spend₹14 CPC16.3M+ Impressions
Good News IVF Website
DMCH - Complete Hospital Management System UI/UX
Worked on a Government Tender Project for DMCH, contributing to the UI/UX design of a comprehensive Hospital Management System (HMS). Designed digital interfaces around hospital workflows, dashboards and system modules, focusing on clear information architecture and usability. Worked through user flows and interface design while collaborating with the technical team to translate requirements into practical digital healthcare solutions.
Government TenderHospital Management SystemHealthcare TechnologyUI/UX DesignDashboard DesignHospital WorkflowsUser Flow DesignWeb ApplicationModule DesignResponsive UIProduct DesignDigital Healthcare Solutions
Hospital Management System
Sai Sampan Group - Digital Growth & Web Development
Managed the complete digital presence of Sai Sampan Group, Patna, a real-estate company, by handling website development, performance marketing, social media management and SEO for its property projects. Built and maintained the company website to showcase projects, property details and customer information, while running targeted digital campaigns to generate relevant property enquiries and strengthen the brand’s online presence.
Website DevelopmentReal Estate MarketingMeta Ads₹75K+ Ad Spend₹29 CPCProperty Lead GenerationSocial Media ManagementInstagram & FacebookOn-Page SEOProperty MarketingCampaign OptimizationDigital Presence
Sai Sampan Group Website
Rajshri Buildcon - AI-Powered Web Development Case Study
Designed and developed the Rajshri Buildcon website using Figma and AI-assisted development with Antigravity. Created a modern real-estate/construction website showcasing residential projects, architectural services, turnkey construction, 2D/3D design services and company information.
Figma UI DesignAntigravity DevelopmentAI-Assisted DevelopmentWebsite DevelopmentReal Estate WebsiteResponsive Web DesignProject ShowcaseService PagesLead GenerationContact & Enquiry FlowModern UISEO-Friendly Structure
Rajshri Buildcon Website
Grih Bazar - Hyperlocal E-commerce & Digital Growth
Worked on Grih Bazar, a hyperlocal multi-vendor grocery delivery platform, contributing to the website, mobile app, digital marketing and overall online presence. Worked on the platform setup and digital execution to support local store onboarding, customer acquisition and online grocery delivery.
Hyperlocal E-commerceMulti-Vendor PlatformWebsite DevelopmentMobile AppDigital MarketingMeta AdsGoogle AdsLead GenerationSocial Media ManagementLocal Business GrowthVendor PlatformOnline Grocery DeliveryDigital Presence
Grih Bazar Website
Jeevandan Health - Healthcare Digital Growth & Web Design
Worked on the digital growth and online presence of Jeevandan Health, a multispecialty hospital in Patna. Designed and developed the hospital website with a clean, professional and patient-focused interface, presenting departments, healthcare services, doctors, facilities and hospital information in an easy-to-navigate structure.
Healthcare Digital MarketingHospital WebsiteWebsite Design & DevelopmentSocial Media MarketingMeta AdsPaid AdvertisingCanvaHealthcare CreativesCampaign ManagementAudience TargetingPatient OutreachHospital Branding
Jeevandan Hospital WebsiteGood News IVF - Digital Growth & Web Development Case Study
Managed the complete digital presence of Good News IVF, handling website development, admin panel, performance marketing, SEO and social media management. Developed the clinic website and supported its ongoing digital presence while running Meta and Google Ads campaigns focused on healthcare lead generation. Managed ₹3.20L+ in advertising spend, generating 16.3M+ impressions and optimizing campaigns through audience targeting, creative testing and performance analysis.
Website DevelopmentAdmin PanelMeta AdsGoogle AdsHealthcare MarketingLead GenerationSocial Media ManagementOn-Page SEOContent StrategyCampaign Optimization₹3.20L+ Ad Spend₹14 CPC16.3M+ Impressions
Good News IVF WebsiteDMCH - Complete Hospital Management System UI/UX
Worked on a Government Tender Project for DMCH, contributing to the UI/UX design of a comprehensive Hospital Management System (HMS). Designed digital interfaces around hospital workflows, dashboards and system modules, focusing on clear information architecture and usability. Worked through user flows and interface design while collaborating with the technical team to translate requirements into practical digital healthcare solutions.
Government TenderHospital Management SystemHealthcare TechnologyUI/UX DesignDashboard DesignHospital WorkflowsUser Flow DesignWeb ApplicationModule DesignResponsive UIProduct DesignDigital Healthcare Solutions
Hospital Management SystemSai Sampan Group - Digital Growth & Web Development
Managed the complete digital presence of Sai Sampan Group, Patna, a real-estate company, by handling website development, performance marketing, social media management and SEO for its property projects. Built and maintained the company website to showcase projects, property details and customer information, while running targeted digital campaigns to generate relevant property enquiries and strengthen the brand’s online presence.
Website DevelopmentReal Estate MarketingMeta Ads₹75K+ Ad Spend₹29 CPCProperty Lead GenerationSocial Media ManagementInstagram & FacebookOn-Page SEOProperty MarketingCampaign OptimizationDigital Presence
Sai Sampan Group WebsiteRajshri Buildcon - AI-Powered Web Development Case Study
Designed and developed the Rajshri Buildcon website using Figma and AI-assisted development with Antigravity. Created a modern real-estate/construction website showcasing residential projects, architectural services, turnkey construction, 2D/3D design services and company information.
Figma UI DesignAntigravity DevelopmentAI-Assisted DevelopmentWebsite DevelopmentReal Estate WebsiteResponsive Web DesignProject ShowcaseService PagesLead GenerationContact & Enquiry FlowModern UISEO-Friendly Structure
Rajshri Buildcon WebsiteGrih Bazar - Hyperlocal E-commerce & Digital Growth
Worked on Grih Bazar, a hyperlocal multi-vendor grocery delivery platform, contributing to the website, mobile app, digital marketing and overall online presence. Worked on the platform setup and digital execution to support local store onboarding, customer acquisition and online grocery delivery.
Hyperlocal E-commerceMulti-Vendor PlatformWebsite DevelopmentMobile AppDigital MarketingMeta AdsGoogle AdsLead GenerationSocial Media ManagementLocal Business GrowthVendor PlatformOnline Grocery DeliveryDigital Presence
Grih Bazar WebsiteJeevandan Health - Healthcare Digital Growth & Web Design
Worked on the digital growth and online presence of Jeevandan Health, a multispecialty hospital in Patna. Designed and developed the hospital website with a clean, professional and patient-focused interface, presenting departments, healthcare services, doctors, facilities and hospital information in an easy-to-navigate structure.
Healthcare Digital MarketingHospital WebsiteWebsite Design & DevelopmentSocial Media MarketingMeta AdsPaid AdvertisingCanvaHealthcare CreativesCampaign ManagementAudience TargetingPatient OutreachHospital Branding
Jeevandan Hospital WebsiteContact
Reach Us
What People Say
Recommendations.
A few words from the people and teams I’ve worked with.